How to build a Brand Portal?

Most businesses have little clue about how to use or implement a brand portal for their business. To make their business communication on-brand, they depend on endless email threads that siphon vital marketing time and resources.

In this article, let’s get some advanced knowledge about brand portals, which will help you execute one with ease.

Are you still using PDF brand guidelines?

Many prospective customers I talk to have conveyed their dismay with PDF brand guidelines. And why are they using it? Because they do not know of an alternate solution.

  • Most medium-sized businesses have a large-sized brand guideline. Sometimes they are up to incredible 150 pages!

What are the challenges businesses face with PDF brand guidelines:

  • Every time an employee or a stakeholder needs to access the company’s brand guidelines, they need to ask for the PDF file.
  • Giving access to brand guidelines and the latest versions of the brand assets leads to an astounding number of email threads.
  • It becomes tough to understand and use a large and complex brand guideline document.
  • The brand assets are scattered everywhere in different file-sharing systems. And hence, chaos becomes an everyday business.

Do you feel like you are in the same boat as these businesses that’re using PDF brand guidelines to ensure consistency in brand communication?

According to the Sitecore Covid Impact Report 2021, 34 percent of the marketers said it has become challenging to collaborate across teams.

According to the Sitecore Covid Impact Report 2021, 34 percent of the marketers said it has become challenging to collaborate across teams.

The good news is that technology has come a long way, and you can use brand portals to come out of that too, without breaking the bank.

How does a brand portal work?

A brand portal is an effective solution to a marketer’s digital and offline branding woes. It’s a resource centre that combines a company’s brand guidelines and branded content assets, putting everything in one location. In short, a brand portal creates a single source of truth for your brand.

Here are some interesting examples of how a brand portal can help you:

  • You’re launching a new product or service, and you need to share the latest product photos and videos with agency partners and journalists. A brand portal makes it easy for you to share files with the right people at the right time.
  • You’re organizing a series of training programs for internal teams. For that, you need to share brand guidelines and content assets with different departments in the organization. With a brand portal in place, they can easily find what assets to use and how to use them.
  • If the sales team or a distributor needs the latest version of the product presentation, they can simply log in to the brand portal and download it from there.

Moreover, a brand portal looks and feels like your brand. It’s a platform to share files and collaborate. Plus, it ensures that every piece of business communication is brand compliant.

How to switch to a brand portal?

The best way to switch to a brand portal is to sign up for Brand Portals.

You can set up a customized brand portal in a matter of a few days.

Start by choosing and adding your brand colours to the portal.

Next, you can start creating custom galleries by adding asset groups, categories, and custom filters. Custom filters help you to use key phrases that help users to search assets with ease.

You can then add your brand guidelines to make it easy for stakeholders to know how to use the assets in each brand collateral.

It’s easy to create a customized menu where you can include links to other valuable resources.

There you go; firing a brand portal with is as simple as throwing up a website.

Is building a brand portal a tedious process?

Building a brand portal is quite simple. It takes almost the same effort as baking a cake.

With a solution like, you can build a customized brand portal in five easy steps.

You can switch to a brand portal with or without a DAM solution.

If you have an existing DAM solution or a CMS, or a data centre, you can create a tailor-made brand portal on top of it.

Is a brand portal too complicated or technical?

No, implementing a brand portal does not require you to have technical knowledge. Nor does it need you to have an IT team to build and maintain it.

Ready? You can start right away!

As I mentioned earlier in this article, you can simply sign up to Brand Portals and build a customized brand portal in a few simple steps.

With our solutions, you can combine your existing content sources to launch them into a portal. What you also get is an easy-to-use, on-brand, and feature-rich user interface.

Of course Portals can easily connect to any DAM, PIM, or any other existing asset storage system you currently use. If you want to know if we support your content source please let us know. Many more connectors are coming soon.

Are you ready to create genuinely lovable digital experiences for stakeholders and customers? If you need more assistance or need to learn more about our products and services, you can book a free demo here, and our experts will be happy to help you!

Christina Holzner

Christina is our Chief Marketing Officier and loves great brand experiences & life hacks.


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