“Create once, publish everywhere.” The idea being that to make the most of your content, deliver your content across your omni-channel platforms and to each of your audiences. Easier said than done!
Digital Asset Supply Chains have become a hot topic in the last few years. While there has been comparatively little innovation in the core functionality of Digital Asset Management (DAM) software, one big change is the range and scope of integration with other solutions taking place.
Ralph Windsor is a very well-known professional in Digital Asset Management, Editor of DAM News and Director of The DAM Guru Program. In this professional article Ralph outlines what Enterprise Content Buying is all about, where it fits into your content supply chain, and why software solutions supporting the content buying workflow are the recommended complementary tool to your Digital Asset Management platform.
Chris Ransick is publisher of Creative Operations Review, managing director at Marketing Operations Consulting, LLC and has been a creative director at Bank of America. Find out about his incredibly broad experience on content buying in an enterprise context and why he thinks, that tools supporting the Enterprise Content Buying process will become key to the success of every creative organization soon.
