Content Buying

“Create once, publish everywhere.” The idea being that to make the most of your content, deliver your content across your omni-channel platforms and to each of your audiences. Easier said than done!

Read the full article to understand how to COPE.

Okay, that’s a little weird. A blog article on stock images that is about Snow White? While it may seem a little odd at first, the connection is almost self-explanatory.

In just 3 minutes, you can read about how to get the best pictures and videos for your work and why the fairy tale would have ended differently if Snow White’s apple had been the second-most beautiful.

Once an image is on the Internet, it may well take paths that are as complicated as they are strange. The Hamburg-based agency Die Bildbeschaffer followed the trails of an image that shows a polar bear and was made available via the database of the renowned Alfred Wegener Institute. Now it is being sold as a rights-managed image – without the consent of the photographer. A case study that tells a lot about the care applied when handling image rights.

Digital Asset Supply Chains have become a hot topic in the last few years. While there has been comparatively little innovation in the core functionality of Digital Asset Management (DAM) software, one big change is the range and scope of integration with other solutions taking place.

So – what is the Digital Asset Supply Chain?