How Zehnder Group Boosted Downloads by 67%
- Centralized System for Efficiency and Consistency
- Enhanced Team Productivity and Collaboration
- Continuous Corporate Design Management
From Workshop to Global Leader
Founded in 1895, as a mechanical workshop in Switzerland, the Zehnder Group has evolved from its humble beginnings into a global leader providing worldwide leading solutions for an energy-efficient, healthy and comfortable indoor climate.
Today, Zehnder Group boasts a robust global presence, with manufacturing facilities located in Europe, China, and North America, and a distribution network spanning over in 70 countries.
With a rich history and a strong commitment to innovation, Zehnder Group continues to set industry standards in ventilation, heating, and cooling solutions worldwide.
Facilitating Cross-Country Collaboration
One of the most pressing challenges for Zehnder Group was the need to make their assets more accessible to everyone within the organization. Given the diverse and valuable assets spread across regions, efficiently sharing them was a significant hurdle.
Teams frequently duplicate similar assets, unaware of existing ones that could have been utilized, leading to redundant work.
Managing Comprehensive Corporate Design
Zehnder Group undertook a significant overhaul of their corporate design to modernize and unify their brand identity. The new design manual, an extensive document spanning over 300 pages, was initially distributed as a PDF.
While thorough, this format proved cumbersome and user-unfriendly, significantly hindering the effective distribution and application of the updated design guidelines. Zehnder Group acknowledged the outdated nature of this method.
Employees grappled to navigate the lengthy document.
Essential for a Single Source of Truth
A critical goal for Zehnder Group was to establish a single source of truth for all their corporate design guidelines and assets. This was essential to ensure that everyone in the company had access to the most current versions, eliminating the risk of outdated PDFs being used.
Without a centralized system, updates were not always immediately visible, leading to discrepancies in branding efforts and potentially costly errors. Such lapses could undermine the organization’s brand identity and reliability.
Addressing Accessibility and Communication Guidelines
It became apparent that Zehnder Group was confronted with the challenge of limited accessibility of assets and ineffective communication of design guidelines.
They recognized the importance of streamlining collaboration and sought a solution that would help them achieve this efficiently.
Competitive Evaluation
The high cost and significant issues with competitor’s connectors to their existing Fotoware Alto media base prompted a re-evaluation.
Ultimately, Smint.io emerged as the ideal choice, thanks to its competitive pricing and seamless integration with Fotoware Alto media base.
Brand Portal Experience
Smint.io Portals is an advanced platform expertly crafted to integrate content from diverse sources, creating a single source of truth.
Smint.io’s Brand Portal offers an engaging and intuitive interface designed to enhance user experience. It maintains brand consistency while providing effortless access to assets.
The Portal seamlessly integrates dispersed content sources, swiftly centralizing them into a unified platform.
The solution enables compelling, brand consistency while ensuring the assets remain easily searchable, discoverable, and downloadable.
“Smint.io's responsiveness and continuous improvement based on customer feedback instill confidence in their platform”
Forged a Unified System
Smint.io transformed Zehnder Group’s operations by integrating their corporate design guidelines with their media assets, providing a comprehensive solution for all their needs.
As a centralized gateway, it allows users to access everything from detailed campaign explanations to specific design elements and templates, streamlining workflows and ensuring consistency across all projects.
Streamlined Communication and Efficiency
The Brand Portal improved communication and operational efficiency at Zehnder Group. The flexible solution reduced the time spent on email exchanges and provided a centralized source of truth for all design guidelines and assets.
Employees can now quickly and effortlessly access the resources, saving time and boosting productivity. As a result, Zehnder Group saw a 67% increase in downloads, showcasing the enhanced accessibility and efficiency of their assets.
Centralized access ensured that the team uses the most up-to-date material, minimizing errors and inconsistencies leading to a more cohesive and professional brand image. This is crucial in today’s rapidly evolving digital landscape.
Post-go-live Zehnder Group witnessed significant improvements across various operational dimensions:
- Intuitive Database: Internal stakeholders and external suppliers commended the comprehensiveness and intuitiveness of the database that closely links guidelines with related assets.
- Efficient Communication: The brand portal enhanced communication, minimizing lengthy email threads. Employees can quickly find what they need, saving valuable time for everyone involved.
- Continuous Corporate Design Management: Smint.io empowered Zehnder Group to continuously launch updates, maintaining a fresh and relevant brand image. The platform facilitates dynamic content management , enabling seamless updates, additions, or removals without the limitations of printed materials.
Key Data
- Number of portals: 1
- Use cases: Brand Portal
- Content Sources: Fotoware Alto
- Downloads increased by 67%
- A single source of truth
Benefits
- Enhanced team productivity
- Improved team collaboration
- Strengthened communication strategy
- User-friendly download and share
Ready to bring clarity and consistency to your content operations?
Zehnder Group connected teams, assets, and guidelines in one place, improving collaboration and boosting usage. You can too.
