How PCNA Unified Its DAM & E-Commerce Site to Boost Traffic by 25%
- 55% rise in year-over-year downloads
- >50% increase in asset page views within one year
- Centralized digital assets & boosting efficiency
Powering Brand Visibility Through Promotional Products
PCNA (Polyconcept North America) helps businesses turn everyday products into brand moments. Its catalog spans custom apparel, drinkware, bags, and tech products used at trade shows, corporate events, onboarding, and customer programs to boost brand visibility.
Headquartered in Pittsburgh, Pennsylvania, PCNA serves thousands of distributors in a multi-tiered sales model. Their success depends on more than products, they need ready-to-use marketing assets, compliance documents, and brand templates that help close deals.
" Initially, we thought of Smint.io only as a tool for distributors to find and download product images and marketing assets. But it quickly proved useful for compliance documents and art templates, used daily by both customers and internal teams."
Disconnect Between DAM and E-commerce
PCNA (Polyconcept North America) faced a significant challenge to deliver rich, contextual content to its e-commerce site, pcna.com.
Product data and specifications were managed on the e-commerce platform, while critical media assets like high-resolution images, brand templates, and compliance documents were stored separately in its DAM, Cloudinary Assets.
With no direct integration between the two systems, these assets couldn’t be surfaced natively in the buying experience.
As a result, PCNA was unable to fully leverage its rich media content to simplify decision-making and accelerate the ordering process for its business customers.
Impact on Efficiency and Customer Experience
Without assets integrated directly into the e-commerce interface alongside product records, workflows quickly became inefficient.
Customers often had to request assets manually, while internal teams spent valuable time searching for the right materials. In some cases, important assets that could influence purchasing decisions simply weren’t available when needed.
For PCNA, this gap slowed down workflows, limited the impact of product content, and created a less efficient buying experience.
Connecting Assets to the Buying Experience
PCNA wanted to make product content easier to access and more useful for customers. The goal was simple, help buyers make faster decisions by giving them immediate access to the assets that support each product.
But storing assets in a DAM alone wasn’t enough. PCNA needed a way to surface high-quality images, branding templates, and compliance documents directly within the e-commerce experience, right where customers were already exploring products.
To close the gap between its DAM and its e-commerce platform, PCNA needed a solution that could deliver assets in context and eliminate the silos slowing down workflows.
Recognizing the need for a dedicated content experience platform, Cloudinary, PCNA’s DAM solution provider, recommended Smint.io Portals to make its digital assets more visible, accessible, and easier to deliver in context.
A Unified Content Experience
Smint.io’s Media Download Portal creates a centralized hub for all product-related assets. The Portal connects content from existing systems and makes it easy to search, access, and download.
It builds a single, reliable place where distributors and customers can quickly find the assets they need. This streamlined access reduces manual work, improves asset distribution, and supports a richer product experience on pcna.com.
Driving Results with the Media Download Portal
After implementing Smint.io Portals, PCNA saw immediate, tangible benefits. By bridging the gap between their DAM and e-commerce platform, the portal transformed how digital assets are accessed and used.
Customers could make faster, more informed purchasing decisions, while internal teams managed and distributed content efficiently without delays or manual work.
Seamless and Branded Download Experience
Smint.io Portals equipped PCNA with a branded, user-friendly download center integrated directly with product pages. Customers could instantly access product details, marketing materials, and compliance documents, all from a single location.
No more switching systems or hunting for files. Workflows became smoother, friction was reduced, and decision-making accelerated.
Distributors especially valued the ability to filter by campaign or content type, simplifying presentations and opportunity development. Internal teams enjoyed faster access to up-to-date templates and documents
Measurable Growth in Engagement and Efficiency
Within a year of launch, PCNA experienced:
- 50% increase in asset page views (from 40,000+ to 60,000+)
- 25% growth in monthly visits (from 4,000+ to 5,000+)
- 55% year-on-year rise in downloads, reflecting stronger customer interest and easier access to content
The result: faster workflows, happier customers, and measurable business impact.
Key Data
- Number of Portals: 1
- Use cases: Media Download Portal
- Content Sources: Cloudinary
- >50% increase in page views
- >55% year-on-year rise in downloads
- 25% growth in monthly visits
Benefits
- Access to Digital Assets at the Point of Need
- Improved Customer Experience
- Consistent, On-brand Content Delivery
- Increased Engagement and Efficiency
- Leverage the Cloudinary’s DAM
Want to eliminate the gap between your content and customer experience?
PCNA did not just organize assets. They delivered them in context, right within the buying journey. Here’s how to achieve the same.
