How bvik Increased User Engagement by 40%
- Using SharePoint instead of new DAM
- Strong brand recognition
- Introduction of a professional Event Portal
bvik’s strive for a consistent brand image
bvik (Bundesverband Industrie Kommunikation e.V.) is a German B2B communications association founded in 2010 with the primary objective of uniting shared interests and fostering an open network for valuable exchanges among B2B marketers.
In the dynamic world of B2B marketing, even bvik grappled with the challenges of consistent branding across the entire communication strategy. These made it difficult to maintain a professional brand image, which is of course mandatory for an important pioneer like bvik.
The association was open to new ways to streamline its processes and improve communication strategies for a coherent and effective brand presence.
Confronting Email Restrictions
bvik confronted significant restrictions in email communication content delivery, primarily attributable to the limitations imposed by the former DAM system.
They encountered obstacles in delivering content seamlessly, impeding their capacity to effectively engage with the stakeholders and share vital information.
Stakeholders, including supporting members and partners, are integral to bvik’s mission and professionalization in B2B communication.
Since bvik is a non-profit association, the stakeholder’s financial support is an important commitment to the association’s goals, ensuring the advancement of initiatives vital for marketing in the global competitive landscape.
Exploring Alternatives
bvik found itself at yet another crossroads. Their existing DAM contract had run its course, prompting them to explore alternatives. Considering a new, large-scale DAM system and using media libraries in WordPress as small-island solutions were on the table.
However, the limitations of these options became evident when compared to the comprehensive service offered by Smint.io.
Breakthrough with professional Brand Management
bvik sought a comprehensive solution to improve its brand appearance, addressing the challenges of consistent branding and email communication constraints posed by the existing DAM systems.
bvik aimed to enhance communication efficiency, maintain a professional brand image, and overcome barriers to seamless content delivery, solidifying its position as a B2B marketing communications leader in Germany.
Sought-After Solution
Smint.io Portals emerged as the sought-after solution, revolutionizing bvik’s brand communication with modular scalability, time savings, and precise tracking capabilities, elevating its overall marketing endeavors.
Smint.io Portals serve as a sophisticated platform meticulously designed to seamlessly integrate content from diverse sources, establishing a single source of truth in digital space.
Media Center Experience: Stunning Front-end
Businesses can seamlessly integrate multiple data sources and streamline the publication of content assets through a unified platform with Smint.io Portals.
This platform can be characterized as a stunning front-end that provides users with numerous alternatives for quickly locating and utilizing assets.
With Smint.io Portals, bvik seamlessly transitioned from its previous DAM system to an exclusive utilization of SharePoint. This solution not only negated the necessity for a separate DAM but also ensured that all the assets are housed within SharePoint.
That eliminates the need for manual uploads and guarantees an entirely on-brand and streamlined content management system.
The Brand Portal provides bvik stakeholders and staff with compelling experience, emphasizing the significance of professional presentation and external impact, while maintaining a distinctive look and feel of the brand.
Seamless Content Integration, Brand Consistency, and Email Efficiency
Acting as a single source of truth, the Brand Portal addressed bvik‘s challenges of disorganized content, inconsistent communication, and brand image.
Structured Storage with SharePoint Integration
By connecting to SharePoint, Smint.io Portals structured data storage, facilitating targeted access and efficient content retrieval. The modular scalability of the portals accommodated bvik’s evolving needs, enhancing its ability to maintain a professional brand image.
In addition, the Brand Portal’s Share feature became instrumental in press distribution, enabling bvik to send professionally branded collections and eliminating size restrictions.
Furthermore, Smint.io’s solution facilitated efficient email communication, overcoming the constraints of most DAM systems and ensuring seamless content delivery.
One more: Event Portal
Also, for the first time bvik presented a professional Event Portal for their flagship conference the TIK. The TIK portal presented a breakthrough, providing a consistently branded and impeccably structured platform.
This digital presence not only elevated the event experience but also significantly contributed to the ongoing process of professionalization.
The Event Portal played a key role in increasing user engagement by 40% by offering a seamless experience.
Flexibility to Changing Needs
In the event of a company’s evolving technology needs, Smint.io Portals is well-equipped to accommodate changes. Designed as a flexible and open system, each portal can undergo adaptation and restructuring at any juncture, ensuring seamless alignment with shifting requirements.
Essentially, Smint.io Portals emerged as the ideal platform, aligning with bvik’s commitment to professionalizing B2B marketing and fostering a more impactful and credible brand presence.
The collaborative and supportive nature of Smint.io’s team, coupled with the direct involvement of founders in projects, solidified the foundation of trust for bvik.
Smint.io won us over with the warmth of personal connections we made with their amazing team. The easy-to-use interface and the personalized support are the gems in our collaboration, making Smint.io stand out from other tool providers.
Key data
- Industry: B2B Marketing Association
- Number of portals: 2
- Use Case: Media Center, Event Portal
- Content Source: SharePoint
- Users: public, through SSO
Benefits
- Strengthened communication strategy
- User-friendly search, downloading, and sharing
- Improved end-user brand experience
- Tracking Capabilities
- Easier team collaboration
Want to make your resources easier to find and use?
bvik replaced scattered files and manual requests with a single hub where members can quickly discover and download what they need. You can do the same.
