Exploring the ROI of Atomic Content
“Create once, publish everywhere.” The idea being that to make the most of your content, deliver your content across your omni-channel platforms and to each of your audiences. Easier said than done!
Read the full article to understand how to COPE.
Smint.io standard contracts for stock content - a revolution in content buying
We at Smint.io have developed a uniform standard licensing scheme for stock content. The standard license scheme contains all the essential terms that are necessary for the legally compliant use of stock content in companies or agencies. Different target groups and types of use are distinguished in the standard license scheme.
Read now why we call this a revolution in content buying.
What is a model or property release?
If you just want to purchase a picture or video license, you may not be too interested in the legal aspects of buying a license. However, it is very important to have some basic knowledge on the topic, as this will help you avoid dangerous pitfalls that can lead to litigation and costly compensation claims.
This article will give you guidance on questions around the topic of model and property releases.
Reconciling efficiency and creativity in agencies - is there an untapped lever of profitability?
Advertising agencies are dealing with constant change in one of the most competitive industries. Cumbersome processes and technologies that are difficult to use all too often stand in the way of creativity and margins hugely depend on production.
Therefore, it should be the ultimate goal of effective leadership teams to square the circle between creativity and organizational efficiency in production.
Eventually it is time that matters.