Enterprise Content Buying
Exploring the ROI of Atomic Content
“Create once, publish everywhere.” The idea being that to make the most of your content, deliver your content across your omni-channel platforms and to each of your audiences. Easier said than done!
Read the full article to understand how to COPE.
Getty Images acquires Unsplash
Uh-oh?!? What does the acquisition mean for photographers and users?
Well, the day before yesterday’s news came as quite a surprise. Getty Images, one of the world’s leading stock content providers, acquired Unsplash, which is known for its free image policy. A second look at the calendar confirmed that it wasn’t April 1st yet. Accordingly, there is no reason to believe we’re being fooled.
In the wake of this news, our team sat down this morning to have a cup of coffee and share our thoughts about the acquisition.
How to find the best stock photo for your work
Okay, that’s a little weird. A blog article on stock images that is about Snow White? While it may seem a little odd at first, the connection is almost self-explanatory.
In just 3 minutes, you can read about how to get the best pictures and videos for your work and why the fairy tale would have ended differently if Snow White’s apple had been the second-most beautiful.
On the trails of a polar bear
Once an image is on the Internet, it may well take paths that are as complicated as they are strange. The Hamburg-based agency Die Bildbeschaffer followed the trails of an image that shows a polar bear and was made available via the database of the renowned Alfred Wegener Institute. Now it is being sold as a rights-managed image – without the consent of the photographer. A case study that tells a lot about the care applied when handling image rights.