Digital Asset Management (DAM) versus Brand Portal: Understanding the differences
It is apparent that marketing and sales are increasingly content driven and that only exceptional experiences will keep users engaged.
Two systems that often cause confusion —and are frankly also described differently depending on which vendor you talk to — are Digital Asset Management Systems and Brand Portals.
Why is that? Because oftentimes one cannot live without the other.
Read the full article to understand the diffences between DAM System and Brand Portals.
Smint.io standard contracts for stock content - a revolution in content buying
We at Smint.io have developed a uniform standard licensing scheme for stock content. The standard license scheme contains all the essential terms that are necessary for the legally compliant use of stock content in companies or agencies. Different target groups and types of use are distinguished in the standard license scheme.
Read now why we call this a revolution in content buying.
What is a model or property release? When do I need a release?
If you just want to purchase a picture or video license, you may not be too interested in the legal aspects of buying a license. However, it is very important to have some basic knowledge on the topic, as this will help you avoid dangerous pitfalls that can lead to litigation and costly compensation claims.
This article will give you guidance on questions around the topic of model and property releases.
Reconciling efficiency and creativity in agencies - is there an untapped lever of profitability?
Advertising agencies are dealing with constant change in one of the most competitive industries. Cumbersome processes and technologies that are difficult to use all too often stand in the way of creativity and margins hugely depend on production.
Therefore, it should be the ultimate goal of effective leadership teams to square the circle between creativity and organizational efficiency in production.
Eventually it is time that matters.