Do you still “google” your pictures or are you sminting already?
Searching on the internet has become so easy that the name of the platform that brought this convenience to us has quickly become synonymous for internet search altogether. We don’t just search any more, we “google”.
In the context of intellectual property, “googling” can be quite dangerous.
Find out why!
On the trails of a polar bear
Once an image is on the Internet, it may well take paths that are as complicated as they are strange. The Hamburg-based agency Die Bildbeschaffer followed the trails of an image that shows a polar bear and was made available via the database of the renowned Alfred Wegener Institute. Now it is being sold as a rights-managed image – without the consent of the photographer. A case study that tells a lot about the care applied when handling image rights.