Comparing apples to oranges

Digital Asset Management (DAM) versus Brand Portal: Understanding the differences


It is apparent that marketing and sales are increasingly content driven and that only exceptional experiences will keep users engaged.

Two systems that often cause confusion —and are frankly also described differently depending on which vendor you talk to — are Digital Asset Management Systems and Brand Portals.

Why is that? Because oftentimes one cannot live without the other.

Read the full article to understand the diffences between DAM System and Brand Portals.

What is the Digital Asset Supply Chain?

Content Supply Chain
Digital Asset Management
Enterprise Content Buying

Digital Asset Supply Chains have become a hot topic in the last few years. While there has been comparatively little innovation in the core functionality of Digital Asset Management (DAM) software, one big change is the range and scope of integration with other solutions taking place.

So – what is the Digital Asset Supply Chain?