Digital Asset Management (DAM) versus Brand Portal: Understanding the differences
It is apparent that marketing and sales are increasingly content driven and that only exceptional experiences will keep users engaged.
Two systems that often cause confusion —and are frankly also described differently depending on which vendor you talk to — are Digital Asset Management Systems and Brand Portals.
Why is that? Because oftentimes one cannot live without the other.
Read the full article to understand the diffences between DAM System and Brand Portals.
Recording: Introducing Enterprise Content Buying: The missing piece to your Digital Asset Supply Chain puzzle
In this webinar, Reinhard Holzner, thought leader on the brand new Enterprise Content Buying (ECB) concept, will introduce you to ECB software. He will show how ECB works with your DAM and how this important puzzle piece can help you ensure your Digital Asset Supply Chain is efficient and streamlined – from the very start of the digital asset lifecycle.
Recording: Enterprise Content Buying Webinar with Ralph Windsor, WoodWing and Smint.io
Watch this educational webinar featuring Ralph Windsor, WoodWing and Smint.io. We examine one of the few innovations in Digital Asset Management (DAM) to emerge in recent years: The Enterprise Content Buying (ECB) concept. Three presentations delivered by a panel of experts explain the theory and practice behind ECB.
What is the Digital Asset Supply Chain?
Digital Asset Supply Chains have become a hot topic in the last few years. While there has been comparatively little innovation in the core functionality of Digital Asset Management (DAM) software, one big change is the range and scope of integration with other solutions taking place.
So – what is the Digital Asset Supply Chain?