Alfred-Wegener-Institut / Mario Hoppmann (CC-BY 4.0)

On the trails of a polar bear

License Rights

Once an image is on the Internet, it may well take paths that are as complicated as they are strange. The Hamburg-based agency Die Bildbeschaffer followed the trails of an image that shows a polar bear and was made available via the database of the renowned Alfred Wegener Institute. Now it is being sold as a rights-managed image – without the consent of the photographer. A case study that tells a lot about the care applied when handling image rights.

Newsletter November 2019


A lot has happened at and today we are proud to share some of the results with you. Welcome to our November 2019 newsletter. It showcases the recently released customer story about and REWE Group, our team expansion, an interesting article about Enterprise Content Buying written by Ralph Windsor, and our brand new Enterprise Content Buying ROI wizard. Read it now!

Enterprise Content Buying Formula

What is Enterprise Content Buying - Why You Need It

Content Supply Chain
Digital Asset Management
Enterprise Content Buying

In a past life, I was a creative director, with 25+ art directors and 4 ACD reporting into me. A large team, yet I never had the resources needed to meet all the work requests. To increase resource availability, I launched a process that had my art directors submitting their image needs to the art buyer. No longer…