Marketing trend 2021: brand-compliant, no-code platforms
Or, why we believe the world needs Smint.io Portals
In a world where brands compete for the attention of consumers and business customers, the two most valuable resources to credibly convey the brand’s vision are creativity and speed.
Ultimately, it is content that powers digital experiences, that evokes emotions and trust. If content is to do this, however, it not only has to be created, managed and found. It also has to reach the various and ever-changing target groups as quickly as possible while maintaining access rights in a brand-compliant manner.
Merry Christmas and a Happy New Year!
Dear friends of Smint.io!
It is that time of the year again.
The time to be with your loved ones and the time to look back on the year that is ending.
It has been a year full of challenges for all of us, but also one that has shown us that working together and caring for each other, is the only way to flourish and to overcome obstacles.
When we look back on our year as a team at Smint.io, we also like to reflect on those who have made us succeed.
On the trails of a polar bear
Once an image is on the Internet, it may well take paths that are as complicated as they are strange. The Hamburg-based agency Die Bildbeschaffer followed the trails of an image that shows a polar bear and was made available via the database of the renowned Alfred Wegener Institute. Now it is being sold as a rights-managed image – without the consent of the photographer. A case study that tells a lot about the care applied when handling image rights.
Smint.io standard contracts for stock content - a revolution in content buying
We at Smint.io have developed a uniform standard licensing scheme for stock content. The standard license scheme contains all the essential terms that are necessary for the legally compliant use of stock content in companies or agencies. Different target groups and types of use are distinguished in the standard license scheme.
Read now why we call this a revolution in content buying.