The Blog


It is apparent that marketing and sales are increasingly content driven and that only exceptional experiences will keep users engaged.

Two systems that often cause confusion —and are frankly also described differently depending on which vendor you talk to — are Digital Asset Management Systems and Brand Portals.

Why is that? Because oftentimes one cannot live without the other.

Read the full article to understand the diffences between DAM System and Brand Portals.

Getty images acquires Unsplash - Uh oh

Getty Images acquires Unsplash


Uh-oh?!? What does the acquisition mean for photographers and users?

Well, the day before yesterday’s news came as quite a surprise. Getty Images, one of the world’s leading stock content providers, acquired Unsplash, which is known for its free image policy. A second look at the calendar confirmed that it wasn’t April 1st yet. Accordingly, there is no reason to believe we’re being fooled.

In the wake of this news, our team sat down this morning to have a cup of coffee and share our thoughts about the acquisition.

Be happy!

Marketing trend 2021: brand-compliant, no-code platforms


Or, why we believe the world needs Portals

In a world where brands compete for the attention of consumers and business customers, the two most valuable resources to credibly convey the brand’s vision are creativity and speed.

Ultimately, it is content that powers digital experiences, that evokes emotions and trust. If content is to do this, however, it not only has to be created, managed and found. It also has to reach the various and ever-changing target groups as quickly as possible while maintaining access rights in a brand-compliant manner.

Merry Christmas and a Happy New Year!


Dear friends of!

It is that time of the year again.

The time to be with your loved ones and the time to look back on the year that is ending.

It has been a year full of challenges for all of us, but also one that has shown us that working together and caring for each other, is the only way to flourish and to overcome obstacles.

When we look back on our year as a team at, we also like to reflect on those who have made us succeed.

Alfred-Wegener-Institut / Mario Hoppmann (CC-BY 4.0)

On the trails of a polar bear

Enterprise Content Buying
License Rights

Once an image is on the Internet, it may well take paths that are as complicated as they are strange. The Hamburg-based agency Die Bildbeschaffer followed the trails of an image that shows a polar bear and was made available via the database of the renowned Alfred Wegener Institute. Now it is being sold as a rights-managed image – without the consent of the photographer. A case study that tells a lot about the care applied when handling image rights.