How BNP Paribas Real Estate Triumphed Over Brand Management Challenges

  • Streamlining collaboration with external designers and service providers
  • BNP Paribas Real Estate meticulously evaluated various options over several years
  • Improved brand management with enhanced identity presentation and efficient coordination
The challenge:

 A Closer Look at BNP Paribas Real Estate

In the world of real estate, maintaining brand consistency across diverse teams and regions is a formidable task. For multinational commercial real estate giants like BNP Paribas Real Estate, this challenge was significantly high.

BNP Paribas Real Estate is a leading European commercial property consultancy and a subsidiary of BNP Paribas. With approximately 5,000 employees across 24 countries, its headquarters located in Boulogne-Billancourt, France.

Identifying Brand Management Needs

Within the extensive framework of BNP Paribas Real Estate, ensuring uniformity in brand representation and design guidelines across its diverse business areas became a top priority. The quest for a solution led the company to seek a brand portal that could serve as a centralized hub for conveying core brand values and design guidelines. Additionally, they sought a platform to streamline collaboration with external designers and service providers, enhancing efficiency and consistency in brand communication. 

Factors Influencing the Decision

The decision to adopt Smint.io Portals was influenced by several key factors. Having already included Picturepark in their workflow, BNP Paribas Real Estate was drawn to the seamless and user-friendly backend offered by Smint.io. This pre-existing relationship with Picturepark facilitated a smooth transition, allowing BNP Paribas Real Estate to explore the capabilities of Smint.io and align them with their evolving brand management needs.

The solution:

Internal Branding and Design Guidelines  

It was clear that BNP Paribas Real Estate has two main goals in mind:

  1. strengthening their brand identity internally and
  2. effectively communicating design guidelines for both their internal teams and external designers.

They recognized the importance of maintaining a consistent brand image and sought a solution that would help them achieve this efficiently.  

The Decision-Making Process 

The journey towards adopting a robust brand management solution was not taken lightly. Over several years, BNP Paribas Real Estate meticulously evaluated their options, scouring the online landscape for viable solutions and considering alternative providers. In addition to Smint.io, BNP Paribas Real Estate explored two other providers and also contemplated the possibility of an in-house solution, weighing the pros and cons of each option against their specific needs and objectives. 

Unified Brand Presence 

Smint.io Portals is a sophisticated platform meticulously crafted to combine content from various sources, establishing a single source of truth in digital space.

Businesses can seamlessly integrate multiple data sources and streamline the publication of content assets through a unified platform with Smint.io Portals. 

Enhancing the user experience and engagement with their assets and ensuring uniformity in brand representation and design guidelines across its diverse business areas became a top priority.

The Brand Portal features an engaging and intuitive interface that not only enhances the BNP Paribas Real Estate user experience but also ensures on-brand representation as well as easy access to assets. This creates a robust brand presence and heightened recognition among customers.

We value Smint.io's responsiveness to our feedback and their consistent communication, which ensures that our concerns are addressed effectively.

BNP Paribas Real Estate

The Result:

Impact of the Smint.io Solution

Post-go-live, BNP Paribas Real Estate experienced a profound transformation in their brand management processes. Three key benefits emerged from the solution: 

  • A better overview and presentation of their corporate identity 
  • Streamlined communication with internal and external stakeholders 
  • Enhanced efficiency in brand coordination

By providing a centralized platform for brand assets and guidelines, Smint.io empowered BNP Paribas Real Estate to maintain consistency in their brand representation across all channels.

Proactiveness and Flexibility to Changing Needs  

A delight for BNP Paribas Real Estate was Smint.io’s commitment to developing additional solutions post-engagement. This proactive stance demonstrated Smint.io’s unwavering dedication to addressing evolving technology needs.  

Realizing Short-term Successes and Long-term Growth 

The results achieved through Smint.io’s solutions speak volumes about the transformative impact of effective brand management. BNP Paribas Real Estate’s journey with Smint.io was characterized by quick, uncomplicated consultations, resulting in immediate, visible short-term successes paving the way for long-term growth.

As BNP Paribas Real Estate continues to leverage Smint.io’s solutions and remain confident in their ability to maintain brand excellence so they stay ahead in their industry. 



  • Industry: Real Estate
  • Number of portals: 1
  • Use cases: Brand Portal
  • Content Sources: Picturepark
  • A single source of truth
  • Flexibility 


  • Improved end-user brand experience    
  • Strengthened communication strategy 
  • Improved team collaboration 
  • Enhanced team productivity